How to Select an Agent
How do home owners who want to sell soon decide which agent to choose? Some may be lucky enough to have an ongoing relationship with the agent they bought their current house from or the one who sold their previous house, but if not, the following suggestions, based on current research into what vendors look for in a selling agent isolates three essential criteria you can use to base your choice on. It is a good idea not to go by one criterion alone but assess all three together.
Most vendors say that the agent with a prominent brand and local profile, the one who appears to have the strongest market presence (signboards) is the one who is selling the most property. In the city local presence is defined as within 5 kilometres of the agent's office; in the country thirty kilometres.
The second thing experienced vendors are looking for is local reputation and history of getting results. To find this out, it pays to talk to people who have just sold in your area and ask them how they found their selling experience with the agent they used.
The third criterion is the agency’s website. This is easy to assess for yourself if you take a few weeks to keep an eye on it. Analyse their currently presented listings – if you were a buyer, would you find them attractively presented with all the information you need – and quick and easy to access?
Of course, when you are talking to agents prior to listing, your gut feeling is often an important guide. Feeling as if you are likely to have a rapport with your agent is a likely sign of a successful ongoing relationship and a good sales outcome.