A new breed of real estate professional is emerging

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Originally published in REB

With so many iterations of real estate businesses and agencies currently in the market, it was only a matter of time before a new breed of ‘real estate professional’ emerged.  

Director of Coronis Now, Jodie Stainton, said in the past year since launching the innovative business model, she’s seen a rise in the number of Coronis Now partners who run their own property management portfolio start listing and selling the investment properties that they manage.  

“When a property manager builds their own portfolio of landlords, who they look after individually, attend to their every need and are the sole point of contact, a strong relationship between that landlord and property manager forms based on trust and transparency.  

“Therefore, it makes perfect sense that when the time comes for that landlord to sell their investment, they ask their property manager to do it for them as there is no else that knows their property better, which is what we’ve been seeing recently. 

“Most of our Coronis Now Partners have worked in agencies before and understand the sales process so it’s not that much of a jump for them to sell a property but the Coronis leadership team and the likes of Craig Gillies, are here to walk them through the process if they need a hand.  

“Interestingly, seven of our Coronis Now partners have sold properties in their portfolios recently with many of them going to other investors they already knew or looked after. One of the many benefits of using their property manager to sell their investment property is they already have a highly engaged audience of like-minded people, who often want to expand their net wealth so are looking for another tenanted property.  

“On average, an agency sells approximately 8% of their investment properties per year, so really it’s a great opportunity for our partners to really look after their clients and build two revenue streams from their business.” 

Lia Jagielka, the State Director at Coronis Victoria sold her first property in July 2020 before it was even uploaded to the major real estate portals.   

“I had been asked numerous times over the years to sell properties and had always said no, however I was asked by one particular landlord of mine, with a brilliant long term tenant and I decided that I would do it, but with my own spin,” Ms Jagielka said.  

“The advertising was targeted towards investors and we spoke about the yield, the tenant and the tenancy and how we were looking for another investor to purchase the property. 

“I posted that on Facebook and how the property was coming to market soon and the next day I had an investor contact me, inspect the property and submit an offer so I had two very happy landlords and one very happy tenant who all got what they wanted.  

“When I launched my business in partnership with Coronis, I wanted to only focus on property management, but I want to look after my clients and help them wherever possible, so if that means selling investment properties and helping more local investors, that’s what I’m going to do.  

“That’s the benefit of running my own business, I get to choose how I run it and what exactly I will and won’t do which is a real luxury in today’s workforce.” 

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