Coronis sights big goals in 2019
Coronis have set the ambitious target for the year to increase the number of centrally generated marketing leads for their sales team by a further 30%.
Coronis Chief Operating Officer Karuna Dimelow said that following the network’s successful finetuning of their digital marketing strategy in 2018, that they were now on average supplying each of their agents with a minimum of 28 tangible leads per month.
“During 2018, we significantly invested in our digital strategy including SEO, Google Adwords, retargeting and a brand-new email automation system which delivered a sizeable increase of 29% in leads year-on-year, generated by our central marketing team who operate out of HQ,” Ms Dimelow said.
“We now have some of the best email software at our fingertips that we’re using to nurture every lead that comes into our business with the right message at the right time in their journey, which is also helping us showcase our complete suite of in-house services.
“With all this in play now, the two key focuses for our sales team in 2019 are to increase our market share in our core suburbs and to grow our sales team, which we’re steadily doing with the recent addition of seven experienced agents.
“In order to achieve these goals, we know it’s imperative to offer an increased level of support, not only from our leadership team, but in the form of prospecting data which a) increases their productivity and b) helps reduce burn out by providing quality leads.
“The leads we’re providing are being generated from several sources including Google, social media, our email nurture journeys, lead generation websites plus timely marketing campaigns so it’s very exciting to see a steady increase in the amount of leads that we can supply to each of our local agents across South East Queensland.
“The benefit of being family owned and operated and not franchised is that our team isn’t competing against each other for leads, rather they work together to achieve better results for our clients, which in turn results in a more successful real estate business.”